Omeka 389

Modern Views

The picture postcard begins to look more modernist in form. A large amount of the postcards in the album highlight important, newly constructed buildings within a surrounding landscape. City viewscapes, new technologies for transportation and leisure, are the most common types of postcards within this period. 

How a locale chooses to market itself to the rest of the world demonstrates a significant trend in postcards. The common pattern is to feature cultural landmarks and achievements, thus visually legitimizing a locale's claim to possess importance. With so many postcards being produced, there was a great amount of competition among publishers that promote special places. 

About the Exhibit
Modern Views