With postage set at one half-penny in America and 1 penny abroad, postcards represented a cheap alternative to writing letters and were welcomed by many. We communicate, taking this luxury for granted. When the postcard was first introduced, people's thoughts could be passed from one to another without leaving one's home.

As society became increasingly defined by mass production, productiveness, and the standardization of consumer goods, changes in lifestyle and thinking created an environment that was more conducive to short messages. Parallels between textual language used on postcards and text messaging contemporarily, exist. Both postcards, and text messaging purposefully confirm, and strengthen social relationship. Yet postcards, were also collected and placed within albums to be viewed.